Financial Markets, Institutions and Risks (FMIR)

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    Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy
    (Sumy State University, 2021) Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Ус, Яна Олександрівна; Ус, Яна Александровна; Us, Yana Oleksandrivna; Мирошниченко, Юлія Олександрівна; Мирошниченко, Юлия Александровна; Myroshnychenko, Yuliia Oleksandrivna; Dubyna, O.; Vasylyna, T.
    Nowadays, the climate change problems are on the international agenda, while increasing attention is paid to the role of green finance and bank activity in developing a climate-neutral future. This paper aims to investigate the scientific background devoted to bank marketing to determine the role of green finance in carbon-free economic growth and identify the potential research directions under this issue.