Business Ethics and Leadership (BEL)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/61434
Browse
4 results
Search Results
Item Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program(Sumy State University, 2021) Karmakar, A.; Nur-Al-Ahad, Md.; Hyder, T.The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs.Item New Trends in Behavioral Economics: A Content Analysis of Social Communications of Youth(Sumy State University, 2019) Nur-Al-Ahad, Md.; Nusrat, S.This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of psychological factors that determine the level of rational behavior of an individual in decision-making, the nature of his/her interpersonal and intergroup interaction. The aim of the study is to analyze the main types of youth behavior, depending on the structure of the society around them and the subject of discussion.Item The Deployment of Next Generation Access Network in the EU: Facts and Analysis of Regulatory Issues(Sumy State University, 2018) Milon, K.; Nur-Al-Ahad, Md.; Monjurul Alam, A.B.M.This paper summarizes the existing level of penetration of next generation access network across the European Union and regulatory challenges and solutions to the deployment of this network. It also outlays comparative scenarios, facts and figures, pertaining to European countries, in terms of NGA coverage, speed, subscription rate and geographical region etc.Item A Study on Female Entrepreneurs in Malaysia(Sumy State University, 2018) Hossain, J.; Jahangir, N.; Nur-Al-Ahad, Md.This paper summarizes the impact of challenges within the scientific discussion on the issue of female entrepreneurship in Malaysia. In 67 countries of the world, approximately 126 millions of women have started a new business, and 98 millions of women are developing the already established businesses starting from 2012. However, the proportion of female entrepreneurs in general ranges from 1% to 40% in different countries around the world depending on the economic development, so the impact of women entrepreneurship on innovation and job creation is especially significant for developing countries, in particular for Malaysia.