Business Ethics and Leadership (BEL)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/61434
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Item From Business Modelling to the Leadership and Innovation in Business: Bibliometric Analysis (Banking as a Case)(Sumy State University, 2020) Goncharenko, T.The analysis of approaches to defining the banking business model showed that digital financial technologies, e-commerce, information management are important factors that form the model of leadership and innovation in business. The development of risk management, risk assessment, profitability-risk-stability triangle balancing, which create relevant trends in the formation of business leadership models, has increasing importance for managers, clients and shareholders.Item Еfficiency of marketing communications in banks(Sumy State University, 2017) Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Radchenko, O.; Palienko, M.The paper deals with analysing the main approaches to evaluate the quality and efficiency of the bank’s marketing communications. The approaches to define the bank’s marketing communications were analysed and systematized by the authors. Besides, the authors allocated the main features of the bank’s marketing communications in the ongoing Ukrainian economic situation. Moreover, they proposed to use the mathematical method, to identify the efficiency of the bank’s marketing communications. According to that method the efficiency of the bank’s marketing communications could be determined through the evaluation of the increasing volume of the services rendered by the bank. This method gives an opportunity to account the time lag between implementation of the bank’s marketing communications and starting of its action. With purpose to verify abovementioned approach, the authors calculated the efficiency of the bank’s marketing communications of the JSC “Oschadbank” (Sumy, Ukraine).