Business Ethics and Leadership (BEL)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/61434
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Item The Impact of Leadership on the Motivation of Hotel Employee During the Pandemic Era: Evidence from Greece(Sumy State University, 2021) Ypapanti, A.; Constantoglou, M.Human Resources Management (HRM) plays a catalytic role in the positive performance of a hotel. The Covid-19 pandemic struck the tourism sector to an unprecedented degree at a time when the industry was unprepared for such a severe health crisis. Maintaining the smooth operation of hotels during the crisis presupposes new financial planning, new services according to the health protocols, or modification of those already provided. Under this situation, staff training is necessary. The purpose of the present paper is to examine the impact of leadership on the motivation of hotel employees during the COVID19 pandemic.Item Motivation and Job Satisfaction in Organizations: A Study of University of Africa and Market Square Company, Bayelsa State(Sumy State University, 2019) Sapele, F.F.; Idoniboye-Obu, S.A.The article summarizes the arguments and counterarguments within a scientific discussion on the issue of increasing the level of motivation and job satisfaction in organizations. The main objective of the study is to identify facts of increasing the employee job satisfaction and to determine key tools for increasing their motivation towards effective and quality work. The systematization of literary sources and approaches to solving the problem of improving the productivity of economic entities indicates the significant urgency of the problems associated with the low level of motivation of employees.Item Еfficiency of marketing communications in banks(Sumy State University, 2017) Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Radchenko, O.; Palienko, M.The paper deals with analysing the main approaches to evaluate the quality and efficiency of the bank’s marketing communications. The approaches to define the bank’s marketing communications were analysed and systematized by the authors. Besides, the authors allocated the main features of the bank’s marketing communications in the ongoing Ukrainian economic situation. Moreover, they proposed to use the mathematical method, to identify the efficiency of the bank’s marketing communications. According to that method the efficiency of the bank’s marketing communications could be determined through the evaluation of the increasing volume of the services rendered by the bank. This method gives an opportunity to account the time lag between implementation of the bank’s marketing communications and starting of its action. With purpose to verify abovementioned approach, the authors calculated the efficiency of the bank’s marketing communications of the JSC “Oschadbank” (Sumy, Ukraine).