Economic Processes Management (Управління економічними процесами)

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Usage of patriotic motives in promotion of products in markets
(Sumy State University, 2015) Божкова, Вікторія Вікторівна; Божкова, Виктория Викторовна; Bozhkova, Viktoriia Viktorivna; Прокопенко, Ольга Володимирівна; Прокопенко, Ольга Владимировна; Prokopenko, Olha Volodymyrivna; Prokopenko, M.O.
In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.