Usage of patriotic motives in promotion of products in markets
No Thumbnail Available
Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Sumy State University
Article
Date of Defense
Scientific Director
Speciality
Date of Presentation
Abstract
In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.
Keywords
patriotic motives, production, means, marketing communications instruments, efficiency
Citation
Bozhkova V.V., Prokopenko O.V., Prokopenko M.O. Usage of patriotic motives in promotion of products in markets // Economic Processes Management: International Scientific E-Journal. 2015. № 4.