Факультет іноземної філології та соціальних комунікацій (ІФСК)
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Item Translation peculiarities of advertising texts(Sumy State University, 2023) Назаренко, Олена В`ячеславівна; Назаренко, Елена Вячеславовна; Nazarenko, Olena Viacheslavivna; Bratushka, Y.This study provides a general description of the concept of translation, characteristics, and classification of advertising texts, as well as modern problems and features of translation of advertising texts. Nowadays, applying linguistic theory to advertisements is in the limelight. The relevance of the research lies in the conditions of rapid development of marketing, which covers all areas of market activity. The growing demand for effective advertising is causing fierce competition among advertising agents. Nevertheless, due to the development of the international market, when almost all goods are imported, many of them require the translation of advertisements into other languages to attract a larger audience of consumers. So arises the question of the importance of an objective image of the surrounding reality during translation.Item Characteristics of the parts of speech in the cosmetics magazine advertisements for women(Albena, Bulgaria, 2015) Прокопенко, Антоніна Вадимівна; Прокопенко, Антонина Вадимовна; Prokopenko, Antonina Vadymivna; Рева, Наталія Сергіївна; Рева, Наталия Сергеевна; Reva, Nataliia Serhiivna; Шуменко, Ольга Анатоліївна; Шуменко, Ольга Анатольевна; Shumenko, Olha AnatoliivnaThe purpose of the research is to identify the parts of speech categories common for the blocks of the texts under investigation, to characterize their functioning and semantic meaning.The major findings of the research: magazine cosmetics advertisements for women are characterized by: 1. the verbs in active voice present tense 3d person singular form that denote the positive impact of the advertised product; 2. the nouns that create the image of the advertised product, describe the context of its usage and exert the manipulative influence on the addressee; 3. the figure means of numeral denotation that create the effect of the authenticity of the advertised object in quasi accurate evaluations. The impact of the article: the research is predetermined by the current trend of advertising texts investigation in terms of the language and contributes to the communicative and text linguistics. The study of the parts of speech role within the advertising texts makes the contribution to the functional linguistics. The results of the research can be used in the work of marketers and copywriters, who are interested in the optimization of advertising activity.Item Expressiveness of Blurbs: Syntactic Level(International Academy of Science and Higher Education (London), 2015) Кобякова, Ірина Карпівна; Кобякова, Ирина Карповна; Kobiakova, Iryna Karpivna; Чуланова, Галина Валеріївна; Чуланова, Галина Валериевна; Chulanova, Halyna ValeriivnaThe article deals with the expressiveness of blurbs. Closely considered are items of emotional syntax. The article singles out and analyzes the range of syntactical means of expressing emotions in blurbs. Herewith much attention is given to the peculiarities of dominant stylistic techniques used in this type of discourse.Item Morphological representation of an implicative component in advertising (on English ad copy basis)(Видавництво Національного університету «Острозька академія», 2015) Ємельянова, Олена Валеріанівна; Емельянова, Елена Валериановна; Yemelianova, Olena Valerianivna; Shcherbak, E.Yu.В статті розглядається імплікативний компонент в текстах реклами з точки зору його морфологічної представленості. З’ясовано, що ретельно обмірковане уживання прикметників і, особливо, ступенів порівняння, займенників, прислівників, іменників, дієслів використовується творцями рекламних текстів як дієвий засіб впливу на свідомість реципієнта.