Видання зареєстровані авторами шляхом самоархівування
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Item Digital marketing for green goods promotion: modern trends in entrepreneurship(Publishing House Alexander Dubček University in Trenčín, 2019) Чигрин, Олена Юріївна; Чигрин, Елена Юрьевна; Chygryn, Olena Yuriivna; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Старченко, Людмила Володимирівна; Старченко, Людмила Владимировна; Starchenko, Liudmyla VolodymyrivnaIn the article mainstreamed the necessity of implementation the digital marketing technologies for green product and services promotion. The main purpose is to analyze the modern tendencies in the entrepreneurship with the connection of the green consumerism and systemize the approaches to spreading digital technologies in the marketing strategies. The authors emphasize the existence of appropriate benefits for green entrepreneurship development with the connection of global tendencies of consumer’s preferences in the wishing to buy green products and goods. At the same time the widening spheres of sustainable entrepreneurship establish opportunities for creation and implementation modern marketing strategies. The assessment of implementation the digital marketing technologies for green product and services promotion have to hold to main aspects which give the opportunity to estimate the general digital and social media usage behavioral models by green consumers. The authors proposed the procedure of the investigation green marketing digitalization with the systematizing types of digital media. In the paper defined the future areas for research linking between educational level of the green consumers and Internet using. For investigation the social media usage behavior pattern of green consumers the authors proved that it is appropriate to analyze such social media outlets - Facebook, Twitter, YouTube, Google+, Pinterest, Flickr, and Instagram. Also, the article proposes managerial decision and digital marketing strategies involvement green consumers on Internet.Item Sustainable business models for innovation and success: bibliometric analysis(EDP Sciences, 2020) Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Старченко, Людмила Володимирівна; Старченко, Людмила Владимировна; Starchenko, Liudmyla VolodymyrivnaIn the ongoing world trends focusing on the ecological issue, corporate social responsibilities, sustainable development goals, the current business could not be competitive without the implementation of the innovations. Besides, the application of changes contributes to the relevant transformation of the business model, considering the worldwide trends. The paper deals with the analysis of the leading scientific trends in analysing of the sustainable business models and innovations. In the paper, the authors used the bibliometric analysis of the scientific papers from Web of Science and Scopus. The main limitation to select scientific papers were as follows: published for 2000-2019 years; the language of the paper – English; papers which contain keywords – sustainable, business model and innovations. For the analysis, the VOSviewer, Scopus and Web of Science tools were used by the authors. Tools from the scientific databases allowed to identify the main parameters of the scientific publications: quantity, dynamic, country, the most cited papers, etc. VOSviewer allowed visualising the main scientific clusters which analysed the sustainable business model. Considering the findings, the rapid increase of articles on the sustainable business model was in 2000. The authors identified 13 clusters; three of them had strong linking. The most significant cluster contained focused on innovations, the second – on corporate social responsibilities and environmental management, the third cluster – on cleaner production as a core element of a sustainable business model. The tendency of scientific investigation allowed concluding that sustainable business model could not be without a complex system of innovations, corporate social responsibilities and cleaner production.Item Financial, socio-economic, environmental and public health patterns of creating regional roadmaps to prevent the spread of the COVID-19 epidemic(Open Journal Systems, 2020) Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Vojtovič, S.; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii ValentynovychУзагальнено аргументи і контраргументи в межах наукової дискусії з питання визначення та емпіричного обґрунтування фінансових, соціо-економічних, екологічних патернів та факторів громадського здоров’я для формування дорожніх карт з метою обмеження поширення епідемії COVID-19. Основною метою проведеного дослідження є розроблення регіональних протиепідеміологічних карт, що містять емпірично обґрунтовані маркери. Систематизація літературних джерел і підходів до розв’язання проблеми щодо встановлення основних факторів громадського здоров’я та фінансових, соціальних, економічних, екологічних детермінант, які обумовили регіональну диференціацію вразливості населення України від COVID-19, засвідчила, що вони ґрунтуються здебільшого на емпіричному досвіді інших країн і не повною мірою враховують національну і регіональну специфіку. Методичним інструментарієм проведеного дослідження стали методи диференціального числення нелінійних рівнянь, що дозволяє визначити критичні значення (маркери) для кожного фактору, які формалізують «слабкі місця» та «критичні точки» регіону щодо реагування на майбутні епідеміологічні загрози. Об’єктом дослідження обрано всі регіони України і м. Київ. Представлено дорожні карти майбутніх протиепідеміологічних заходів для кожного регіону України. Результати проведеного дослідження можуть бути корисними для органів місцевого самоврядування для ухвалення виважених рішень відповідно до існуючих повноважень і диференційовані рішення щодо послаблення заходів соціального дистанціювання, карантину, призупинення роботи економічних об’єктів, зміни фінансових бюджетів тощо, ураховуючи відмінності кожного регіону за факторами громадського здоров’я, соціо-еколого-економічними детермінантами.Item The green-feminine stereotypes as a barrier on the way of green brand development(Sumy State University, 2020) Us, Y.; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Shaforost, Yu.Матеріал присвячено аналізу зелено-жіночих стереотипів як бар'єру на шляху розвитку зеленого бренду.Item New trends in marketing for small and medium enterprises(Sumy State University, 2020) Saienko, M.; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Kostornova, S.Матеріал присвячено аналізу нових тенденцій маркетингу для малих та середніх підприємств.Item Green Brand of Companies and Greenwashing under Sustainable Development Goals(MDPI, 2020) Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Horák, J.; Старченко, Людмила Володимирівна; Старченко, Людмила Владимировна; Starchenko, Liudmyla Volodymyrivna; Gajda, W.Implementing Sustainable Development Goals (SDGs) and increasing environmental issues provokes changes in consumers’ and stakeholders’ behavior. Thus, stakeholders try to invest in green companies and projects; consumers prefer to buy eco-friendly products instead of traditional ones; and consumers and investors refuse to deal with unfair green companies. In this case, the companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company’s green achievements. Such companies’ behavior leads to a decrease in trust in the company’s green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies’ green brand. For that purpose, the partial least-squares structural equation modeling (PLS-PM), content analysis and Fishbourne methods were used. The dataset for analysis was obtained from the companies’ websites and financial and non-financial reports. The objects of analysis were Ukrainian large industrial companies, which work not only in the local market but also in the international one. The findings proved that a one point increase in greenwashing leads to a 0.56 point decline in the company’s green brand with a load factor of 0.78. The most significant variable (loading factor 0.34) influencing greenwashing was the information at official websites masking the company’s real economic goals. Thus, a recommendation for companies is to eliminate greenwashing through the publishing of detailed official reports of the companies’ green policy and achievements.Item Assessment of Green Investments’ Impact on Sustainable Development: Linking Gross Domestic Product Per Capita, Greenhouse Gas Emissions and Renewable Energy(MDPI, 2019) Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Штреймикене, Даля; Штреймикене, Даля; Štreimikienė, Dalia; Ментель, Гжегож; Ментель, Гжегож; Mentel, GrzegorzThe paper analyses the linkages between GDP per capita, greenhouse gas (GHG) emissions, and renewable energy (RE) in the total final energy consumption and green investments (PICE) which are measured as private investments, jobs, and gross value added related to circular economy sectors. The object of the analysis is the EU countries during the 2008-2016 period (crisis and post-crisis period). In the paper, data from the following databases was used: the Eurostat, the World Data Bank, and the European Environmental Agency. For addressing the linkages between the aforementioned indicators, the following methods were applied: panel unit root test, Pedroni panel cointegration tests, and the fully modified ordinary least squares (FMOLS) and dynamic ordinary least squares (DOLS) panel cointegration techniques. The findings show that FMOLS and DOLS demonstrate the same results as GHG, PICE, RE influence on GDP of the EU countries. The findings prove there is linking between gross domestic product per capita, greenhouse gas emissions, renewable energy in the total final energy consumption and green investments. The findings also show that green investment (PICE) could provoke the growth of GDP per capita by 6.4%, the decline of GHG by 3.08%, and the increase of renewable energy in the total final energy consumption by 5.6%.Item Linking between Renewable Energy, CO2 Emissions, and Economic Growth: Challenges for Candidates and Potential Candidates for the EU Membership(MDPI, 2019) Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Стреймикиене, Далия; Стреймикиене, Далия; Streimikiene, Dalia; Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana Volodymyrivna; Павлик, Анатолій Володимирович; Павлик, Анатолий Владимирович; Pavlyk, Anatolii VolodymyrovychThis paper investigates the impact of renewable energy sources (RESs), CO2 emissions, macroeconomics, and the political stability in a country on the Gross Domestic Product (GDP). The authors analyse the dynamics of RESs use, CO2 emissions, and GDP development and also test the following hypotheses: (1) The country’s economic growth is related to the energy consumption, in terms of both human resources and capital; (2) the share of the renewable energy consumption of the total energy consumption has a positive impact on the economic growth; and (3) the share of the renewable energy consumption of the total energy consumption is unrelated to the economic growth. To test the above hypotheses, the authors use the modified Cobb-Douglas production function, which also considers RES production volumes, CO2 emissions, and economic growth. The study employs data between 1995 to 2015 from the candidate and potential candidate countries for the EU membership. The data are drawn from the World Bank and Eurostat. The analyses entail panel unit root tests, Pedroni panel cointegration tests, fully modified OLS (FMOLS), dynamic OLS (DOLS) panel cointegration techniques, and the Vector Error Correction model (VECM). The findings confirm the relationship between RESs, CO2 emissions, and the GDP. For the EU countries, RESs as human resources and capital have an impact on the GDP. Moreover, the results reveal a correction retraction when the economic growth leads to an increase in renewable energy consumption. The investigation also finds that candidate and potential candidate countries for the EU membership should foster renewable energy development. The authors conclude that developing affordable and effective instruments and mechanisms to boost the RES implementation is necessary to decrease the anthropogenic impact on the environment (in particular, decreasing CO2 emissions) without any attendant reduction in the economic growth.Item Brand management and macroeconomic stability of the country(Interdisciplinary Centre for Mathematical and Computational Modelling UW, 2019) Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Лєонов, Сергій Вячеславович; Леонов, Сергей Вячеславович; Lieonov, Serhii Viacheslavovych; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana VolodymyrivnaThe paper deals with an analysis of linking between brand’s factors and macroeconomic stability. For this purpose, the authors have checked two hypotheses such as multicollinearity between social-value determinants which form the country’s brand and linking between social-value determinants of the brand and country’s macroeconomic stability. The object of analysis deals with Lithuania, Latvia, Croatia, Bulgaria, Poland, Romania (the latest countries which joined the EU) and Ukraine. The dataset for analysis is obtained from Hofstede Insights (2018), World Data Bank, United Nations, Freedom House, etc. The methods adopted for this study are Pearson’s correlation coefficient and Generalized Least Squares model. The findings have proved the indicated hypotheses. Thus, the government should develop the strategy to manage the social-value determinates of a country’s brand with a purpose to achieve macroeconomic stability.Item EU vector of Ukraine development: linking between macroeconomic stability and social progress(Universiti Malaysia Sarawak, 2019) Білан, Юрій Валентинович; Билан, Юрий Валентинович; Bilan, Yurii Valentynovych; Васильєва, Тетяна Анатоліївна; Васильева, Татьяна Анатольевна; Vasylieva, Tetiana Anatoliivna; Люльов, Олексій Валентинович; Люлев, Алексей Валентинович; Liulov, Oleksii Valentynovych; Пімоненко, Тетяна Володимирівна; Пимоненко, Татьяна Владимировна; Pimonenko, Tetiana VolodymyrivnaThe paper deals with analysis of the linking between level of social progress and macroeconomic stability as the basis for the foresight of the country’s development strategy. For that purpose, the authors analysed the main indicators which influenced on country’s level of macroeconomic stability. On the findings, we allocate the main social determinants which should be taken to account during the developing the country’s development strategy. In the paper, the authors tried to prove the hypothesis: the linking between levels of macroeconomics stability and social progress. Thus, the authors used the economics and mathematical approaches as follows: TOPSIS, σ and β-convergences, cross-sectional regression analysis, principle component analysis, least square method, moment method of Arellano-Bond. The focus of investigation was: five latest members of EU (Latvia, Lithuania, Croatia, Romania and Poland) and Ukraine. The dataset for analysing were taken from nine data bases: World Data Bank, United Nations, World Intellectual Property Organization, The Heritage Foundation, Freedom House and etc. On the statistical dataset the authors developed the massive of statistics information on 19 parameters which have been structural consolidated under three main sub-indexes: “Life, Health, Welfare”, “Science, Education, Cultural”, “Freedom, Equal, Safety”. On the obtained results of the convergence between social progress and macroeconomic stability, the authors developed the model which allowed described the character of the linking between macroeconomic stability and level of the social progress. Using the proposed model and findings (on EU experience) the authors allocated three based development strategies for Ukraine: quasi-integration growth, convergent diversification, progressive growth. The findings showed that for Ukraine the most applicable and attractive strategy is convergent diversification which will be allowed harmonizing the macroeconomic stability and level of social progress.