The green-feminine stereotypes as a barrier on the way of green brand development
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Date
2020
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Sumy State University
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Abstract
Матеріал присвячено аналізу зелено-жіночих стереотипів як бар'єру на шляху розвитку зеленого бренду.
Материал посвящен анализу зелено-женских стереотипов как барьера на пути развития зеленого бренда.
The material is devoted to the analysis of green-female stereotypes as a barrier to the development of a green brand.
Материал посвящен анализу зелено-женских стереотипов как барьера на пути развития зеленого бренда.
The material is devoted to the analysis of green-female stereotypes as a barrier to the development of a green brand.
Keywords
зелений бренд, зеленый бренд, green brand
Citation
Us Y., Pimonenko T. V., Liulov O. V., Bilan Yu. V., Shaforost, Yu. The green-feminine stereotypes as a barrier on the way of green brand development // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy, 2020. P. 327-332.