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Title The green-feminine stereotypes as a barrier on the way of green brand development
Authors Us, Y.
Pimonenko, Tetiana Volodymyrivna  
Liulov, Oleksii Valentynovych  
Bilan, Yurii Valentynovych  
Shaforost, Yu.
Keywords зелений бренд
зеленый бренд
green brand
Type Conference Papers
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/81005
Publisher Sumy State University
License In Copyright
Citation Us Y., Pimonenko T. V., Liulov O. V., Bilan Yu. V., Shaforost, Yu. The green-feminine stereotypes as a barrier on the way of green brand development // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy, 2020. P. 327-332.
Abstract Матеріал присвячено аналізу зелено-жіночих стереотипів як бар'єру на шляху розвитку зеленого бренду.
Материал посвящен анализу зелено-женских стереотипов как барьера на пути развития зеленого бренда.
The material is devoted to the analysis of green-female stereotypes as a barrier to the development of a green brand.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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