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Title | The green-feminine stereotypes as a barrier on the way of green brand development |
Authors |
Us, Y.
Pimonenko, Tetiana Volodymyrivna ![]() Liulov, Oleksii Valentynovych ![]() Bilan, Yurii Valentynovych ![]() Shaforost, Yu. |
Keywords |
зелений бренд зеленый бренд green brand |
Type | Conference Papers |
Date of Issue | 2020 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/81005 |
Publisher | Sumy State University |
License | In Copyright |
Citation | Us Y., Pimonenko T. V., Liulov O. V., Bilan Yu. V., Shaforost, Yu. The green-feminine stereotypes as a barrier on the way of green brand development // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy, 2020. P. 327-332. |
Abstract |
Матеріал присвячено аналізу зелено-жіночих стереотипів як бар'єру на шляху розвитку зеленого бренду. Материал посвящен анализу зелено-женских стереотипов как барьера на пути развития зеленого бренда. The material is devoted to the analysis of green-female stereotypes as a barrier to the development of a green brand. |
Appears in Collections: |
Наукові видання (ННІ ФЕМ) |
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Us_green_brand.pdf | 671,99 kB | Adobe PDF | 9927 |
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