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| Title | The green-feminine stereotypes as a barrier on the way of green brand development |
| Authors |
Us, Y.
Pimonenko, Tetiana Volodymyrivna 
Liulov, Oleksii Valentynovych
Bilan, Yurii Valentynovych
Shaforost, Yu. |
| Keywords |
зелений бренд зеленый бренд green brand |
| Type | Conference Papers |
| Date of Issue | 2020 |
| URI | https://essuir.sumdu.edu.ua/handle/123456789/81005 |
| Publisher | Sumy State University |
| License | In Copyright |
| Citation | Us Y., Pimonenko T. V., Liulov O. V., Bilan Yu. V., Shaforost, Yu. The green-feminine stereotypes as a barrier on the way of green brand development // Socio-Economic Challenges : Proceedings of the International Scientific and Practical Conference, Sumy, November 3–4, 2020. Sumy, 2020. P. 327-332. |
| Abstract |
Матеріал присвячено аналізу зелено-жіночих стереотипів як бар'єру на шляху розвитку зеленого бренду. Материал посвящен анализу зелено-женских стереотипов как барьера на пути развития зеленого бренда. The material is devoted to the analysis of green-female stereotypes as a barrier to the development of a green brand. |
| Appears in Collections: |
Наукові видання (ННІ ФЕМ) |
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| File | Size | Format | Downloads |
|---|---|---|---|
| Us_green_brand.pdf | 671,99 kB | Adobe PDF | 62 |
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