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The of marketing research organization mechanism at the enterprise entering the international market
(Sumy State University, 2024) Holubenko, M.А.
The purpose of the master's level degree qualification paper is to study the organization of marketing research at ADIDAS, to identify proposals for improving the marketing research system at ADIDAS. To achieve the goal, the following tasks were set: 1. To determine the economic essence and objectives of marketing research; 2. To determine the types and role of marketing research as the basis for determining marketing strategies; 3. To determine the stages of organizing and conducting marketing research in modern conditions; 4. To investigate the financial and economic characteristics of the activities of ADIDAS; 5. To assess the effectiveness of using marketing research results at ADIDAS; 6. To substantiate proposals for improving the enterprise's marketing research system.