Видання, зареєтровані у фондах бібліотеки
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Item Strategy of Enterprise(Sumy State University, 2018) Дегтярьова, Ірина Борисівна; Дегтярева, Ирина Борисовна; Dehtiarova, Iryna BorysivnaThis course helps students understand the basics of strategic planning process and choose strategic alternatives in conditions of uncertainty. Students will examine strategy hierarchy for single-business organisations (competitive strategy, which develops and sustains a competitive advantage for the goods and services that are produced) and multi-business organisations (corporate strategy, which is the hierarchically highest strategic plan of the organisation, which defines the global goals and ways of their achieving within strategic management).