Навчально-науковий медичний інститут (НН МІ)
Permanent URI for this communityhttps://devessuir.sumdu.edu.ua/handle/123456789/40
Browse
Search Results
Item Basic principles of behavioral economics and prospects for their application in the public health system(Aluna Publishing, 2020) Rudenko, L.A.; Сміянов, Владислав Анатолійович; Смиянов, Владислав Анатольевич; Smiianov, Vladyslav Anatoliiovych; Сміянова, Ольга Іванівна; Смиянова, Ольга Ивановна; Smiianova, Olha IvanivnaBehavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.).