Промисловий маркетинг та маркетинг послуг на транспорті

Abstract

In article the development of marketing on transport uniting in elements of industrial marketing and marketing of services is considered. Some features of the target markets of transport on Ukraine are described. The approaches for realization of marketing researches of urban transport are offered. On a real example the work of the Sumy trolleybus park within one year is analyzed. The article is intended for the experts, and also research-scientists engaged in problems of marketing on transport. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/1649