Modern paradigm of ecological marketing

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Title	Modern paradigm of ecological marketing
Authors	Maksymchuk, L.
ORCID
Keywords	экологический маркетинг екологічний маркетинг ecological marketing
Type	Conference Papers
Date of Issue	2012
URI	http://essuir.sumdu.edu.ua/handle/123456789/26670
Publisher	Видавництво СумДУ
License
Citation	Maksymchuk, L. Modern paradigm of ecological marketing [Текст] / L. Maksymchuk // Economics for ecology ISCS'2012 : 18th International scientific conference, Sumy, Аpril 27-30, 2012 / Ред.кол.: Д.О. Смоленніков, А.С. Лавриненко. — Суми : СумДУ, 2012. — C. 89-91.
Abstract	Green marketing refers to the process of selling products and services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and packaged in an environmentally friendly way. Advertising and promotion of such a product often makes claims of less environmental impact in terms of energy, materials, processes, or toxic substances [1, 2]. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/26670
Appears in Collections:	Наукові видання (ННІ ФЕМ)