Internal marketing and talent management as integral elements of employer branding strategies

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Title	Internal marketing and talent management as integral elements of employer branding strategies
Authors	Lazorko, K. Zajac, M.
ORCID
Keywords	employer branding internal marketing talent management competitive advantage HRM
Type	Article
Date of Issue	2014
URI	http://essuir.sumdu.edu.ua/handle/123456789/35505
Publisher	Sumy State University
License
Citation	Lazorko, K. Internal marketing and talent management as integral elements of employer branding strategies [Текст] / K. Lazorko, M. Zajac // Управління економічними процесами. - 2014. - № 1
Abstract	The paper presents internal marketing and talent management as key elements determining effective introduction of employer branding strategy. Nowadays tendencies to interdisciplinarity force organizations to search for concepts from different areas of science and combine them for most effective market performance. That is the reason for presentation of two aspects of employer branding – from HRM and marketing perspectives, in the paper. The paper is aimed at presentation and discussion of internal marketing and talent management as elements of overall strategy of organisation in the scope of its competitive advantage gaining. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/35505
Appears in Collections:	Economic Processes Management (Управління економічними процесами)