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Title | Analysis of characteristics of technology marketing in high-tech industry (case of space industry) |
Authors |
Prokopenko, Olha Volodymyrivna
Omelianenko, Vitalii Anatoliiovych |
Keywords |
космічна галузь космическая отрасль space industry маркетинг технологій маркетинг технологий tech marketing |
Type | Article |
Date of Issue | 2014 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/38260 |
Publisher | University of Bielsko-Biala Press |
License | |
Citation | Prokopenko, О. Analysis of characteristics of technology marketing in high-tech industry (case of space industry) [Text] / О. Prokopenko, V.Omelyanenko // The contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect / Scientific Editorial: H. Howaniec, W. Waszkielewicz. – Bielsko-Biala: University of Bielsko-Biala. 2014. – P. 125-137. |
Abstract |
The aim of research is to analyze the features of high-tech-marketing, especially in space industry. High-tech industries have some principle differences from more traditional sectors. High-tech are dynamic areas in which new developments are often ahead expressed or perceived needs of potential consumers and violate the established boundaries between the traditional industrial sectors. |
Appears in Collections: |
Наукові видання (ННІ ФЕМ) |
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File | Size | Format | Downloads |
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Prokopenko_Omelyanenko_Tech_marketing.pdf | 497,41 kB | Adobe PDF | 6989 |
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