Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/38260
Or use following links to share this resource in social networks: Recommend this item
Title Analysis of characteristics of technology marketing in high-tech industry (case of space industry)
Authors Prokopenko, Olha Volodymyrivna
Omelianenko, Vitalii Anatoliiovych
ORCID
Keywords космічна галузь
космическая отрасль
space industry
маркетинг технологій
маркетинг технологий
tech marketing
Type Article
Date of Issue 2014
URI http://essuir.sumdu.edu.ua/handle/123456789/38260
Publisher University of Bielsko-Biala Press
License
Citation Prokopenko, О. Analysis of characteristics of technology marketing in high-tech industry (case of space industry) [Text] / О. Prokopenko, V.Omelyanenko // The contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect / Scientific Editorial: H. Howaniec, W. Waszkielewicz. – Bielsko-Biala: University of Bielsko-Biala. 2014. – P. 125-137.
Abstract The aim of research is to analyze the features of high-tech-marketing, especially in space industry. High-tech industries have some principle differences from more traditional sectors. High-tech are dynamic areas in which new developments are often ahead expressed or perceived needs of potential consumers and violate the established boundaries between the traditional industrial sectors.
Appears in Collections: Наукові видання (ННІ ФЕМ)

Views

Australia Australia
273
Belgium Belgium
85796
Canada Canada
1
China China
1301728549
Czechia Czechia
146512
EU EU
1
Egypt Egypt
1
Germany Germany
217931
India India
1
Iran Iran
151911
Ireland Ireland
970463691
Italy Italy
310959
Lithuania Lithuania
1
Netherlands Netherlands
119680
Nigeria Nigeria
1
Norway Norway
485231843
Pakistan Pakistan
1
Philippines Philippines
43367785
Poland Poland
42833
Romania Romania
1
Russia Russia
1
Singapore Singapore
1301728550
South Africa South Africa
1
South Korea South Korea
1
Sweden Sweden
3195750
Ukraine Ukraine
1579924678
United Kingdom United Kingdom
188807
United States United States
-986568823
Unknown Country Unknown Country
1579924677
Vietnam Vietnam
931689548

Downloads

Australia Australia
1979701525
Azerbaijan Azerbaijan
1
Barbados Barbados
1
Belgium Belgium
1
Canada Canada
273
China China
-595154016
Croatia Croatia
2
Czechia Czechia
1
Egypt Egypt
86477
France France
-986568823
Germany Germany
-595154015
Greece Greece
1
India India
677884826
Indonesia Indonesia
1
Iran Iran
2133989
Ireland Ireland
970463689
Italy Italy
1406047867
Latvia Latvia
2
Lithuania Lithuania
1
Malta Malta
1
Mongolia Mongolia
1979701523
Netherlands Netherlands
67472
Norway Norway
2
Philippines Philippines
43367784
Poland Poland
90559
Russia Russia
2
Spain Spain
51949
Sweden Sweden
1
Ukraine Ukraine
1579924679
United Arab Emirates United Arab Emirates
1
United Kingdom United Kingdom
970463685
United States United States
-986568822
Unknown Country Unknown Country
63
Vietnam Vietnam
1

Files

File Size Format Downloads
Prokopenko_Omelyanenko_Tech_marketing.pdf 497,41 kB Adobe PDF -2143393889

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.