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Title Analysis of characteristics of technology marketing in high-tech industry (case of space industry)
Authors Prokopenko, Olha Volodymyrivna
Omelianenko, Vitalii Anatoliiovych
Keywords космічна галузь
космическая отрасль
space industry
маркетинг технологій
маркетинг технологий
tech marketing
Type Article
Date of Issue 2014
URI http://essuir.sumdu.edu.ua/handle/123456789/38260
Publisher University of Bielsko-Biala Press
License
Citation Prokopenko, О. Analysis of characteristics of technology marketing in high-tech industry (case of space industry) [Text] / О. Prokopenko, V.Omelyanenko // The contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect / Scientific Editorial: H. Howaniec, W. Waszkielewicz. – Bielsko-Biala: University of Bielsko-Biala. 2014. – P. 125-137.
Abstract The aim of research is to analyze the features of high-tech-marketing, especially in space industry. High-tech industries have some principle differences from more traditional sectors. High-tech are dynamic areas in which new developments are often ahead expressed or perceived needs of potential consumers and violate the established boundaries between the traditional industrial sectors.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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