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Title Brands as information technology in advertising
Authors Smirnova, K.
Keywords брендинг
branding
Type Conference Papers
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/40449
Publisher Sumy State University
License
Citation Smirnova, K. Brands as information technology in advertising [Текст] / K. Smirnova ; EL Adviser N.V. Maliovana // To make the world smarter and safer = Зробити світ розумнішим і безпечнішим : Матеріали IX міжвузівської науково-практичної конференції лінгвістичного навчально-методичного центру кафедри іноземних мов (Суми, 26 березня 2015 року) / Відп. за вип. Г.І. Литвиненко. - Суми : СумДУ, 2015. - С. 55-56.
Abstract In the advertising universe exists a large quantity of different techniques. The impact of branding, at its core, is the power to raise quality for buyers, advertisers, publishers, and the others. Relevance of the topic is that we face brands in our everyday life everywhere. Moreover, a strong brand has tremendous power and brings good income to its owners.
Appears in Collections: Наукові видання (ІФСК)

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