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Title Reasons and strategies for adopting green marketing
Authors Popova, O.Yu.
Rubtsova, A.V.
ORCID
Keywords green marketing
зелений маркетинг
зеленый маркетинг
strategies
стратегії
стратегии
Type Conference Papers
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/42831
Publisher Sumy State University
License
Citation Popova, O.Yu. Reasons and strategies for adopting green marketing [Текст] / O.Y. Popova, A.V. Rubtsova // Маркетинг інновацій і інновації у маркетингу : збірник тез доповідей ІX Міжнародної науково-практичної конференції, м. Суми, 24-25 вересня 2015 р. / Відп. за вип. Ю.М. Гладенко. - Суми : ФОП Ткачов О.О., 2015. - С. 13-15.
Abstract As customers become more environmentally conscious and their demands for eco-friendly products and services increase, many industry professionals have engaged in developing and promoting ecologically sustainable products and services while striving to strengthen their business commitment to sustainability. Green practices enable companies to save on long-term operational costs while gaining a competitive advantage by developing or enhancing a positive image and reputation.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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