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Title Social marketing in promotion of energy-efficient building
Authors Sowier-Kasprzyk, I.
Ujma, A.
Keywords социальный маркетинг
соціальний маркетинг
social marketing
строительство
будівництво
building
енергоефективність
энергоэффективность
energy efficiency
социальная реклама
соціальна реклама
social advertisement
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/47011
Publisher Tkachov O.O.
License
Citation Sowier-Kasprzyk, I. Social marketing in promotion of energy-efficient building [Текст] / I. Sowier-Kasprzyk, A. Ujma // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 20-22.
Abstract Energy-efficient buildings or passive in the coming years should become a standard in Poland and Europe. Energy-efficient buildings are generally more expensive than traditional, so there are some psychological barriers before making a decision on their implementation. Despite a significant increase in awareness of investors in this area it is essential to disseminate knowledge about the need and benefits coming from the use of such solutions. Changing standards for buildings results from changes in building regulations, the use of various forms of financial support and educational activities.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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China China
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France France
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Italy Italy
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Ukraine Ukraine
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United Kingdom United Kingdom
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