Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/60635
Or use following links to share this resource in social networks: Recommend this item
Title Customer retention by banks in New Zealand
Other Titles Утримання клієнтів банків у Новій Зеландії
Authors Cohen, D.
Gan, C.
Au Yong, H.H.
Chong, E.
Keywords клінт
банк
Нова Зеландія
Customer
bank
New Zealand
Type Conference Papers
Date of Issue 2007
URI http://essuir.sumdu.edu.ua/handle/123456789/60635
Publisher Українська академія банківської справи Національного банку України
License
Citation Cohen, D. Customer retention by banks in New Zealand [Text] / D. Cohen, C. Gan, H.H. Au Yong, E. Chong // Міжнародна банківська конкуренція: теорія і практика: зб. тез доп. II Міжнародної науково-практичної конференції (31 травня – 1 червня 2007 р.). – Суми: УАБС НБУ, 2007. – С. 52-53.
Abstract The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions. Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality. Therefore, customer retention is potentially an effective tool that banks can use to gain a strategic advantage and survive in today’s ever-increasing banking competitive environment.
Appears in Collections: Наукові видання (ННІ БТ)

Views

France France
1
Germany Germany
112
Italy Italy
2
Lithuania Lithuania
1
Netherlands Netherlands
3242
Sweden Sweden
1
Ukraine Ukraine
1475
United Kingdom United Kingdom
12964
United States United States
1621
Unknown Country Unknown Country
27

Downloads

China China
1
Germany Germany
19447
Ukraine Ukraine
1474
United Kingdom United Kingdom
1
United States United States
1
Unknown Country Unknown Country
12

Files

File Size Format Downloads
Cohen_Customer_retention.pdf 104,53 kB Adobe PDF 20936

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.