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Title Influence of the financial crisis on advertising activity
Other Titles Вплив фінансової кризи на рекламну діяльність
Authors Gokhberg, Anna
Keywords influence
financial crisis
advertising activity
вплив
фінансова криза
рекламна діяльність
Type Conference Papers
Date of Issue 2009
URI http://essuir.sumdu.edu.ua/handle/123456789/61290
Publisher Ukrainian Academy of Banking of the National Bank of Ukraine
License
Citation Gokhberg, A. Influence of the financial crisis on advertising activity [Text] / A. Gokhberg // Global Financial Crises and its national specific features: the International Scientific-Practical Conference papers (23-25 April, 2009). – Sumy: UAB NBU, 2009. – P. 39-40.
Abstract In modern conditions of globalization and increasing international competition, advertising activity is the main instrument of promotion goods and services at foreign and interior markets. Moreover, advertisement is a very important part of industrial communications, being a very powerful stimul for activation of industrial processes. Advertising is one of the most important elements of marketing mix that has very strong and direct influence on people’s behavior.
Appears in Collections: Наукові видання (ННІ БТ)

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