Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/74056
Or use following links to share this resource in social networks: Recommend this item
Title Characteristics of the parts of speech in the cosmetics magazine advertisements for women
Authors Prokopenko, Antonina Vadymivna  
Reva, Nataliia Serhiivna
Shumenko, Olha Anatoliivna  
ORCID http://orcid.org/0000-0002-4590-4201
http://orcid.org/0000-0002-7846-1937
Keywords рекламний текст
рекламный текст
ad text
структурно-семантичний блок
структурно-семантический блок
structural-semantic block
дієслово
глагол
verb
іменник
существительное
noun
числівник
числительное
numeral
Type Article
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/74056
Publisher Albena, Bulgaria
License
Citation Reva, N. Characteristics of the parts of speech in the cosmetics magazine advertisement for women [Text] / N. Reva, A. Prokopenko, O. Shumenko // 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2015, SGEM 2015 Conference Proceedings, Aug 26 – Sept 01. – Albena, Bulgaria, 2015. – Book 1, Vol. 2. – P. 129-136. – DOI: 10.5593/SGEMSOCIAL2015/B12/S3.016.
Abstract The purpose of the research is to identify the parts of speech categories common for the blocks of the texts under investigation, to characterize their functioning and semantic meaning.The major findings of the research: magazine cosmetics advertisements for women are characterized by: 1. the verbs in active voice present tense 3d person singular form that denote the positive impact of the advertised product; 2. the nouns that create the image of the advertised product, describe the context of its usage and exert the manipulative influence on the addressee; 3. the figure means of numeral denotation that create the effect of the authenticity of the advertised object in quasi accurate evaluations. The impact of the article: the research is predetermined by the current trend of advertising texts investigation in terms of the language and contributes to the communicative and text linguistics. The study of the parts of speech role within the advertising texts makes the contribution to the functional linguistics. The results of the research can be used in the work of marketers and copywriters, who are interested in the optimization of advertising activity.
Appears in Collections: Наукові видання (ІФСК)

Views

Canada Canada
1
China China
-1173474167
Denmark Denmark
1
France France
1
Germany Germany
-85477881
Greece Greece
38340
Hong Kong SAR China Hong Kong SAR China
1
India India
88269220
Ireland Ireland
436637067
Jordan Jordan
1
Lithuania Lithuania
1
Malaysia Malaysia
342274943
Netherlands Netherlands
1600
Pakistan Pakistan
1
Philippines Philippines
1
Poland Poland
73394
Russia Russia
6398
Singapore Singapore
-513230700
South Korea South Korea
1
Spain Spain
1
Sweden Sweden
19167
Thailand Thailand
1
Turkey Turkey
1
Ukraine Ukraine
173757
United Kingdom United Kingdom
1111807521
United States United States
-966223482
Unknown Country Unknown Country
93673
Vietnam Vietnam
38338

Downloads

Australia Australia
306843429
Canada Canada
306843425
China China
1
France France
1
Germany Germany
1
Hong Kong SAR China Hong Kong SAR China
1
India India
1
Indonesia Indonesia
1
Iraq Iraq
1
Lithuania Lithuania
1
Netherlands Netherlands
990350
Philippines Philippines
709325473
Poland Poland
436637068
Russia Russia
6399
Singapore Singapore
1
South Africa South Africa
1
Spain Spain
1
Thailand Thailand
1
Turkey Turkey
1
Ukraine Ukraine
86051127
United Kingdom United Kingdom
1
United States United States
-758972799
Unknown Country Unknown Country
12
Vietnam Vietnam
1

Files

File Size Format Downloads
sgem_paper.pdf 218,66 kB Adobe PDF 1087724499

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.