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Title Characteristics of the parts of speech in the cosmetics magazine advertisements for women
Authors Prokopenko, Antonina Vadymivna
Reva, Nataliia Serhiivna
Shumenko, Olha Anatoliivna  
Keywords рекламний текст
рекламный текст
ad text
структурно-семантичний блок
структурно-семантический блок
structural-semantic block
дієслово
глагол
verb
іменник
существительное
noun
числівник
числительное
numeral
Type Article
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/74056
Publisher Albena, Bulgaria
License
Citation Reva, N. Characteristics of the parts of speech in the cosmetics magazine advertisement for women [Text] / N. Reva, A. Prokopenko, O. Shumenko // 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2015, SGEM 2015 Conference Proceedings, Aug 26 – Sept 01. – Albena, Bulgaria, 2015. – Book 1, Vol. 2. – P. 129-136. – DOI: 10.5593/SGEMSOCIAL2015/B12/S3.016.
Abstract The purpose of the research is to identify the parts of speech categories common for the blocks of the texts under investigation, to characterize their functioning and semantic meaning.The major findings of the research: magazine cosmetics advertisements for women are characterized by: 1. the verbs in active voice present tense 3d person singular form that denote the positive impact of the advertised product; 2. the nouns that create the image of the advertised product, describe the context of its usage and exert the manipulative influence on the addressee; 3. the figure means of numeral denotation that create the effect of the authenticity of the advertised object in quasi accurate evaluations. The impact of the article: the research is predetermined by the current trend of advertising texts investigation in terms of the language and contributes to the communicative and text linguistics. The study of the parts of speech role within the advertising texts makes the contribution to the functional linguistics. The results of the research can be used in the work of marketers and copywriters, who are interested in the optimization of advertising activity.
Appears in Collections: Наукові видання (ІФСК)

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