Development of the Quantitative Five Forces Analysis as a Strategic Management Tool
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Date
2015
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Sumy State University
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Abstract
In the article opportunities for the development and improvement of Porter’s Five
Forces Model implementation for strategic management were found. Main criterions of
determining the strength of competitive forces within the industry, and thus affecting the
industry attractiveness were identified. The methodology of Quantitative Five Forces
Analysis for determining the attractiveness of industry in quantitative terms was
designed, which can become the tool for strategic decision-making.
Keywords
strategic planning, strategic analysis, industry analysis, competitive forces, Five Forces Model, industry attractiveness
Citation
Shvindina, H.O. Development of the Quantitative Five Forces Analysis as a Strategic Management Tool [Текст] / H.O. Shvindina, I.I. Shkurko // Вісник Сумського державного університету. Серія Економіка. - 2015. - Т.2, № 1. - С. 75-82.