Consumer health knowledge: cultural norms and marketing of healthcare products
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Date
2021
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Sumy State University
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Abstract
This paper discourses healthcare products that face some degree of acceptance within some societies due to specific cultural dilemmas and ethical concerns. The purpose of this paper is to assess consumer health knowledge on the cultural and ethical dilemma and norms as they affect the marketing of healthcare products. Literary sources indicate the existence of misconceptions and poor marketing performance of healthcare products within a cultural milieu in Nigeria, thus the focus is on indigenous people and their cultural backgrounds.
Keywords
колективізм, коллективизм, collectivism, знання про здоров’я споживачів, знания о здоровье потребителей, consumer health knowledge, культурна дилема, культурная дилемма, cultural dilemma, етичні норми, этические нормы, ethical norms, продукти охорони здоров’я, товары для здоровья, healthcare products, маркетинг, marketing
Citation
Oteh, O. U., Oloveze, A. O., Obasi, R. O., & Opara, J. O. (2021). Consumer health knowledge: cultural norms and marketing of healthcare products. Health Economics and Management Review, 2(1), 8-22. https://doi.org/10.21272/hem.2021.1-01