Czech Students’ Perceptions of Ethical Behavior in Business and Entrepreneurship

Abstract

The central notion of business culture and communication with stakeholders consists in the ethical standards regarding the behaviour of corporation owners and managers, which, on the one hand, form an essential element of successful business activities and partnerships, and on the other hand, are complicated in terms of measuring and managing the phenomenon. This study uses agency and stakeholder theories to compare the ethical standards in the behaviour of businessmen and managers. These theories influence freedom of decision-making and behaviour in entrepreneurial activity based on the personal ethical considerations and individuals’ interests, regardless of the size of their share in the business.