The issues of increasing financial literacy on the examples of national strategies in european countries

Abstract

To summarize, as the landscape of financial services changes towards digitalization, people need to acquire new skills and update their knowledge of financial literacy, as well as adjust their financial behavior in accordance with digital financial products and services in order to be able to successfully manage their personal finances. This can be achieved through the effective implementation of national strategies for increasing financial literacy. Their main goal is achieved through the implementation of various measures, including the creation of special websites with the necessary information, professional consultations, master classes and the development of specialized courses, the development of special educational and/or communication tools. Social media have a positive and significant effect on financial literacy in this way. The use of these digital tools can lead to more lasting positive changes in consumers’ financial behavior.