Reflection of the author`s personality in journalistic creativity

Abstract

Journalism is a perfect example that influences the psychological behavior of people through mass media. Psychology and mass media are the keys to promote the cultural perspective of a civilization. Cultural changes that happen through mass media are always interrelated with Psychology. The merging of methods of journalism and psychology is characteristic for participants in mass communications. Senders always use psychological theories and practices to target the most effective audience among the public audience. Furthermore, psychology is used to make the information more attractive to the receivers.