Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing – Related Norms
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Date
2019
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Sumy State University
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Abstract
This paper discusses the effect of corporate culture precedents (i.e., job satisfaction, training, organizational justice, and ethical leadership) on marketing norms acceptance or violation (i.e., unethical practices of 4Ps) in an organization. In the analysis of behavior precedents, this paper analyzes the subsequent stage that predicts ethical behavior: corporate culture precedents.
Keywords
етична культура, этическая культура, ethical culture, культурні прецеденти, культурные прецеденты, cultural precedents, норми, пов'язані з маркетингом, маркетинговые нормы, marketing-related norms, індивідуальні фактори, индивидуальные факторы, individual factors, контекстуальні фактори, контекстуальные факторы, contextual factors
Citation
Moradi, M., Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39-46. http://doi.org/10.21272/bel.3(3).39-46.2019.