Optimization of Websites Advertising Budget Distribution
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Date
2017
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Sumy State University
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Abstract
This paper is devoted to problem of the
most optimal allocation of website`s advertising
budget among teaser networks. We consider the
possibility of improving the efficiency of distribution
by means of an automated system. The main steps of
genetic algorithm and integral estimation adaptation
to the multiple-criteria problem solution are shown.
Keywords
tease network, genetic algorithms, integr estimation, оptimal distribution, генетичні алгоритми, генетические алгоритмы, інтегральне обчислення, интегральное вычисление, оптимальний розподіл, оптимальное распределение
Citation
Mishchenko, Р.
Optimization of Websites Advertising Budget Distribution [Текст] / P. Mishchenko, S. Shapovalov // Advanced Information Systems and Technologies : proceedings of the V international scientific conference, Sumy, May 17-19 2017/ Edited by S.І. Protsenko, V.V. Shendryk. - Sumy : Sumy State University, 2017. - 21-23 p.