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Showing results 1 to 20 of 147
Issue Year Title Author(s) Type Views Downloads
2016 Brand as the main marketing direction of enterprises activity Moklyak, M.V.; Popova, Yu.M.; Shinkarenko, R.V. Article 425729417 -1829990451
2016 Brand management cognition Natorina, A.O. Conference Papers 118193033 99716955
2017 Branding with understanding: how national profile of consumer influences brand value perception Kliestikova, J.; Janoskova, K. Article -1712786476 -22190698
2019 Chinese Smartphone Brands: Gender, Consumers Behavioural and Attitudinal Loyalty Zeng, F.; Bhutto, M.Y.; Soomro, Y.A. Article -1553873407 860394828
2020 Conceptual Relationships Between Country Image and Economic Security Mikhnevych, L.; Marchenko, V.; Hristov, P.; Kuzior, A. Article 197767951 1417467780
2023 Consumer’s Online Brand-Related Activities in Instagram and their Impact on Word-of-Mouth Nastisin, L.; Kmec, K.; Kral, S. Article 11887 17503
2022 Consumer’s Online Brand-Related Activities on the Social Network Instagram: An Analytical View of the Motivation for These Activities Nastisin, L.; Korba, P.; Pisar, O. Article 543262 1371181
2017 Convergence of Brand Language Elements Ushchapovska, Iryna Vasylivna Article -335739697 -1454535761
2019 Country’s Brand and Corruption Level: Cointegration Analysis Milova, T.; Troshkina, K.; Horlov, Y.; Dobkowski, J. Article 918674142 -505545439
2012 Cross-promotion як елемент просування брендів Сірік, Ю. Conference Papers 5757624 9503379
2019 Economic security of the country: marketing, institutional and political determinants Harust, Yurii Vitaliiovych; Melnyk, Vadym Ivanovych; Prasol, L. Article -1853292008 238489458
2023 Exploring Socioeconomic Factors for the Sustainability of Electric Guitar Brands: Focusing on Traditional Values and Psychological Attachment Oe, H.; Yamaoka, Y. Article 50 32
2021 Gray-market and its Impacts on Brand Image: Case for Retail Perfume Industry Maqsood, S.M.; Soomro, Y.A. Article 1457049646 -918608553
2019 Green branding as a driver to boost the development of green investment market Pimonenko, Tetiana Volodymyrivna; Chygryn, Olena Yuriivna; Liulov, Oleksii Valentynovych Article -1993658894 846023695
2018 Identity approach of brand management: why invest in the brand identity Ushchapovska, Iryna Vasylivna Conference Papers -276443240 -1892969734
2018 Marketing instruments to promote green investment: declining greenwashing Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Liulova, Liliia Yuriivna Article 986089976 -1550645402
2022 Mission and vision in the language of sustainable brands: sociolinguistic issues Ushchapovska, Iryna Vasylivna; Vorfolomeiev, M. Article 84687 66419
2018 National brand as a marketing determinant of macroeconomic stability Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna; Pimonenko, Tetiana Volodymyrivna Article 887143891 -175938090
2013 PR-комунікації сучасних підприємств Yanenko, Yaroslav Vasylovych Article 869605060 -1499553486
2023 Products brand marketing strategy based on environmental friendliness agricultural innovation: China-Ukraine’s case Prokopenko, K.; Liang, R.; Bliumska-Danko, K.; Artiukhov, Artem Yevhenovych; Dluhopolskyi, О. Conference Papers 24 24