Showing results 1 to 3 of 3
Issue Year | Title | Author(s) | Type | Views | Downloads |
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2017 | Branding with understanding: how national profile of consumer influences brand value perception | Kliestikova, J.; Janoskova, K. | Article | 303638610 | -1062008980 |
2017 | Examining the factors effective on brand equity from potential and actual customer's viewpoint | Gharehbiglo, H.; Mofid, S.A.; Charandabi, S.E.; Piroozinia, H. | Article | 14154438 | 14485283 |
2020 | The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students | Brimah, B.A.; Olanipekun, W.D.; Olorunlambe, G.A.; Salawu, S. | Article | -1271703812 | 338523227 |