Наукові видання (ІФСК)
Permanent URI for this collectionhttps://devessuir.sumdu.edu.ua/handle/123456789/116
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Item Translation peculiarities of advertising texts(Sumy State University, 2023) Назаренко, Олена В`ячеславівна; Назаренко, Елена Вячеславовна; Nazarenko, Olena Viacheslavivna; Bratushka, Y.This study provides a general description of the concept of translation, characteristics, and classification of advertising texts, as well as modern problems and features of translation of advertising texts. Nowadays, applying linguistic theory to advertisements is in the limelight. The relevance of the research lies in the conditions of rapid development of marketing, which covers all areas of market activity. The growing demand for effective advertising is causing fierce competition among advertising agents. Nevertheless, due to the development of the international market, when almost all goods are imported, many of them require the translation of advertisements into other languages to attract a larger audience of consumers. So arises the question of the importance of an objective image of the surrounding reality during translation.Item Expressiveness of Blurbs: Syntactic Level(International Academy of Science and Higher Education (London), 2015) Кобякова, Ірина Карпівна; Кобякова, Ирина Карповна; Kobiakova, Iryna Karpivna; Чуланова, Галина Валеріївна; Чуланова, Галина Валериевна; Chulanova, Halyna ValeriivnaThe article deals with the expressiveness of blurbs. Closely considered are items of emotional syntax. The article singles out and analyzes the range of syntactical means of expressing emotions in blurbs. Herewith much attention is given to the peculiarities of dominant stylistic techniques used in this type of discourse.Item Expressiveness of Blurbs: Syntactic Level(International Academy of Science and Higher Education, 2016) Кобякова, Ірина Карпівна; Кобякова, Ирина Карповна; Kobуakova, Iryna Karpivna; Чуланова, Галина Валеріївна; Чуланова, Галина Валериевна; Chulanova, Halyna ValeriivnaВ статті розглядається емоційні вирази в рекламних текстах-відзивах, які розміщені на обкладенках та форзацах художних книжок. Аналізуеться спектр синтаксичних засобів вираження емоцій в рекламі. Особлива увага пріделяється емоційно-експресивним реченням.