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Title Тhe quantitative approach to evaluation of the industry attractiveness
Authors Shkurko, I.I.
Keywords industry attractiveness
привлекательность рынка
привабливість ринку
Type Conference Papers
Date of Issue 2014
URI http://essuir.sumdu.edu.ua/handle/123456789/38594
Publisher Sumy State University
License
Citation Shkurko, I.I. Тhe quantitative approach to evaluation of the industry attractiveness [Текст] / I.I. Shkurko; Scientific advisor Н.О. Shvindina // Економічні проблеми сталого розвитку : матеріали Міжнародної науково-практичної конференції, присвяченої пам'яті проф. Балацького О.Ф., м. Суми, 6-8 травня 2014 р.: у 2-х т. / За заг. ред.: О.В. Прокопенко, О.В. Люльова. - Суми : СумДУ, 2014. - Т.2. - С. 295-296.
Abstract We’ve found that Porter’s five forces framework is useful tool to analyze industry’s competitive forces and to shape organization’s strategy according to the results of the analysis. However, in reality this framework is rather analytical tool, used by managers to better understand the industry they operate in, than strategic choice and decision-making technique. Porter’s Five Forces model, in the form it prevails now, provides the static view onto the industry structure and conditions. Therefore, it has significant limitations, and requires further improvement and development as well as combination with other techniques.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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