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Title The use of figures of rhetoric in advertising language
Authors Pokhylko, G.
Keywords rhetoric
риторика
advertising language
мова реклами
язык рекламы
Type Conference Papers
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/40006
Publisher Sumy State University
License
Citation Pokhylko, G. The use of figures of rhetoric in advertising language [Текст] / G. Pokhylko ; academic advisor V.N. Boronos // Соціально-гуманітарні аспекти розвитку сучасного суспільства : матеріали Всеукраїнської наукової конференції викладачів, аспірантів, співробітників та студентів, м. Суми, 23-24 квітня 2015 року. - Суми : СумДУ, 2015. - С. 52-57.
Abstract Rhetoric, the discipline of argumentation, is concerned not only with the message but with the determination of the most effective persuasive methods of presentation and is commonly used in advertising language. Our research deals with the use of rhetorical figures in advertising with the purpose of persuasion which is a matter of topical interest for the developing countries like Ukraine.
Appears in Collections: Наукові видання (ІФСК)

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Australia Australia
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Belgium Belgium
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Canada Canada
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China China
64339
France France
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Germany Germany
2222
Japan Japan
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Kenya Kenya
1
Malaysia Malaysia
1
Netherlands Netherlands
1
Pakistan Pakistan
1
Romania Romania
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Russia Russia
64335
Ukraine Ukraine
1016
United Kingdom United Kingdom
38829
United States United States
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Unknown Country Unknown Country
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