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Title Development of the Quantitative Five Forces Analysis as a Strategic Management Tool
Authors Shvindina, Hanna Oleksandrivna
Shkurko, I.I.
Keywords strategic planning
strategic analysis
industry analysis
competitive forces
Five Forces Model
industry attractiveness
Type Article
Date of Issue 2015
URI http://essuir.sumdu.edu.ua/handle/123456789/42170
Publisher Sumy State University
License
Citation Shvindina, H.O. Development of the Quantitative Five Forces Analysis as a Strategic Management Tool [Текст] / H.O. Shvindina, I.I. Shkurko // Вісник Сумського державного університету. Серія Економіка. - 2015. - Т.2, № 1. - С. 75-82.
Abstract In the article opportunities for the development and improvement of Porter’s Five Forces Model implementation for strategic management were found. Main criterions of determining the strength of competitive forces within the industry, and thus affecting the industry attractiveness were identified. The methodology of Quantitative Five Forces Analysis for determining the attractiveness of industry in quantitative terms was designed, which can become the tool for strategic decision-making.
Appears in Collections: Вісник Сумського державного університету. Економіка

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