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Title Relationship marketing challenges in the health care organizations
Authors Krukowska-Miler, A.
Keywords health care organizations
организации здравоохранения
організації охорони здоров'я
relationship marketing
маркетинг отношений
маркетинг відносин
medicinal plants
лекарственные растения
лікарські рослини
medical services
медицинские услуги
медичні послуги
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/47005
Publisher Tkachov O.O.
License
Citation Krukowska-Miler, A. Relationship marketing challenges in the health care organizations [Текст] / A. Krukowska-Miler // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 13-16.
Abstract This article is the presentation of relationship challenges in the health care organizations in Poland. This article presents the main aspects of relationship marketing in relation to medicinal plants. The aim of the article is critical to look at the challenges faced by marketing management in the clinics focus was on the challenges of managing the relationship. It identified the main areas of the challenges facing responsible for the implementation and management of relationship marketing in health care organizations.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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China China
3
France France
1
Germany Germany
3
Italy Italy
3
Poland Poland
2
Turkey Turkey
1
Ukraine Ukraine
146
United Kingdom United Kingdom
1195
United States United States
1
Unknown Country Unknown Country
5

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