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Title Innovation in marketing of Tata motors
Authors Taraniuk, Leonid Mykolaiovych  
Gourango, Mahapatro
Keywords automotive company
автомобильная компания
автомобільна компанія
маркетинг
marketing
інновації
инновации
innovations
устойчивое развитие
сталий розвиток
sustainable development
виртуальный тест-драйв
віртуальний тест-драйв
virtual test drive
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/47098
Publisher Tkachov O.O.
License
Citation Taraniuk, L.M. Innovation in marketing of Tata motors [Текст] / L.M. Taraniuk, Mahapatro Gourango // Маркетинг інновацій і інновації у маркетингу: збірник тез доповідей Х Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 р. / Відп. за вип. Ю.М. Гладенко. – Суми: Ткачов О.О., 2016. – С. 24-26.
Abstract Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's 5th-largest motor vehicle manufacturing company, fourth-largest truck manufacturer, and second-largest bus manufacturer by volume.
Appears in Collections: Наукові видання (ННІ ФЕМ)

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