Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/48795
Title: Marketing approaches to increase of sales in the context of behaviour economy
Authors: Makhnusha, Svitlana Mykhailivna
Keywords: маркетинг
marketing
продажі
sales
продажи
економіка
economy
экономика
Issue Year: 2016
Publisher: Sumy State University
Citation: Makhnusha, S.M. Marketing approaches to increase of sales in the context of behaviour economy [Текст] / S.M. Makhnusha // Міжнародна стратегія економічного розвитку регіону : матеріали VІ Міжнародної науково-практичної конференції, м. Суми, 17 березня 2016 р. / За заг. ред. О.В. Прокопенко. - Суми : СумДУ, 2016. - С. 65-69.
Abstract: In today's market conditions, competition in the markets and the struggle for the buyer necessitate producers and outlets in places of marketing of products to resort to new ways to promote sales by influencing the behavior of the potential consumer. This influence should affect not only their rational motives, but also irrational ones. It is known that the game in the subconscious and in the psychology of behavior can bring the desired results.
URI: http://essuir.sumdu.edu.ua/handle/123456789/48795
Type: Theses
Appears in Collections:Наукові видання (ННІ ФЕМ)

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