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Title | Marketing approaches to increase of sales in the context of behaviour economy |
Authors |
Makhnusha, Svitlana Mykhailivna
|
ORCID | |
Keywords |
маркетинг marketing продажі sales продажи економіка economy экономика |
Type | Conference Papers |
Date of Issue | 2016 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/48795 |
Publisher | Sumy State University |
License | |
Citation | Makhnusha, S.M. Marketing approaches to increase of sales in the context of behaviour economy [Текст] / S.M. Makhnusha // Міжнародна стратегія економічного розвитку регіону : матеріали VІ Міжнародної науково-практичної конференції, м. Суми, 17 березня 2016 р. / За заг. ред. О.В. Прокопенко. - Суми : СумДУ, 2016. - С. 65-69. |
Abstract |
In today's market conditions, competition in the markets and the struggle for
the buyer necessitate producers and outlets in places of marketing of products to
resort to new ways to promote sales by influencing the behavior of the potential
consumer. This influence should affect not only their rational motives, but also
irrational ones. It is known that the game in the subconscious and in the
psychology of behavior can bring the desired results. |
Appears in Collections: |
Наукові видання (ННІ ФЕМ) |
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File | Size | Format | Downloads |
---|---|---|---|
Makhnusha_Sales.pdf | 1,51 MB | Adobe PDF | 113936530 |
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