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Title The impact of globalization on cross-cultural communication
Authors Yevtushenko, A.
Keywords крос-культурні комунікації
кросс-культурные коммуникации
cross-cultural communication
міжнародні ділові відносини
международные деловые отношения
international business relations
Type Conference Papers
Date of Issue 2016
URI http://essuir.sumdu.edu.ua/handle/123456789/49038
Publisher Sumy State University
License
Citation Yevtushenko, A. The impact of globalization on cross-cultural communication [Текст] / A. Yevtushenko ; Scientific supervisor O.I. Leshchenko // Перший крок у науку : матеріали VІІІ студентської конференції, м. Суми, 11 грудня 2016 р. / Відп. за вип. М.Б. Оприско. - Суми : СумДУ, 2016. - С. 232.
Abstract Nowadays, in times of maintaining economic contacts with the world market there is an increasing need to understand each other through cross-cultural communication. The effect of culture on international businessmen ventures is multifaceted. Cultural differences deeply affects market behavior. International marketers, therefore, need to be as familiar as possible with the cultural traits of any country they want to do business with. These differences require international businessmen to have good analytical abilities and sound business acumen to make viable decisions and operate successfully. Practically all business decisions are culture-bound.
Appears in Collections: Наукові видання (ЕлІТ)

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