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Title Structural assessment of market capacity: client-oriented conception
Authors Mentel, G.
Peresadko, G.
Keywords market research
industry
market size
structural approach
дослідження ринку
промисловість
розмір ринку
структурний підхід
исследование рынка
промышленность
размер рынка
структурный подход
Type Article
Date of Issue 2017
URI http://essuir.sumdu.edu.ua/handle/123456789/61793
Publisher Sumy State University
License
Citation Mentel, G., Peresadko, G. (2017). Structural assessment of market capacity: client-oriented conception. Business Ethics and Leadership, 1(2), 31-38. Doi: 10.21272/bel.1(2).31-38.2017
Abstract To assess the real and potential opportunities of industrial enterprises in the market of products, a model of structural estimation of the capacity of the market for the products manufacturing has been developed. The constant and variable constituents of product market capacities are highlighted, which reflect the real business opportunities, potential queries and their purchasing power. The developed econometric model is based on the use of the multiple regression method in order to formalize the dependence of the capacity of the market of production of the industrial enterprise from the channels of influence on it, allocated using the method of the main components − price, quality, behavioral, macroeconomic, as well as with the possibility of their formalization, namely the influence of each of them on the basis of regression modeling of market data
Appears in Collections: Business Ethics and Leadership (BEL)

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