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Title Strategy of Enterprise
Authors Dehtyarova, Iryna Borysivna
Dehtiarova, Iryna Borysivna
Keywords стратегія підприємства
стратегия предприятия
enterprise strategy
економіка
экономика
economy
стратегічне планування
strategic planning
стратегическое планирование
Type Learning Object
Date of Issue 2018
URI http://essuir.sumdu.edu.ua/handle/123456789/66757
Publisher Sumy State University
License
Citation Dehtyarova, І.B. Strategy of Enterprise [Text]: lecture notes on the discipline "Strategy of Enterprise" for students of the specialty 051 "Economics" all forms of training / І. B. Dehtyarova. - Sumy: Sumy State University, 2018. - 61 p.
Abstract This course helps students understand the basics of strategic planning process and choose strategic alternatives in conditions of uncertainty. Students will examine strategy hierarchy for single-business organisations (competitive strategy, which develops and sustains a competitive advantage for the goods and services that are produced) and multi-business organisations (corporate strategy, which is the hierarchically highest strategic plan of the organisation, which defines the global goals and ways of their achieving within strategic management).
Appears in Collections: Навчальні та наукові видання видавництва СумДУ

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