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Title | Language manipulation in advertising |
Authors |
Rava, V.M.
|
ORCID | |
Keywords |
advertising реклама language manipulation мовна маніпуляції языковые манипуляции |
Type | Conference Papers |
Date of Issue | 2018 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/67114 |
Publisher | Sumy State University |
License | |
Citation | Rava, V.M. Language manipulation in advertising [Текст] / V.M. Rava; supervisor A.V. Prokopenko // Перший крок у науку: матеріали ІX студентської конференції, м. Суми, 25 лютого 2018 р. / відп. за вип. С.М. Солодовніков. – Суми: СумДУ, 2018. – С. 332-333. |
Abstract |
Nowadays advertising has flooded everything around. Advertisements
are an indispensable part for any media. They are everywhere; it can be
seen on TV, heard on radio, read in magazines and even seen on billboards
by the roadside. Advertisers manipulate the certain audience with the help
of creating visually attractive advertisements to make consumers start
thinking about an exact product as a superior to any other product.
Advertising has persuasive characteristics. The use of messages in
advertising that influence an audience is called persuasion. |
Appears in Collections: |
Наукові роботи студентів, магістрів, аспірантів (ЕлІТ) |
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File | Size | Format | Downloads |
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Rava.pdf | 1,04 MB | Adobe PDF | -1906924758 |
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