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Title The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Im-age and Purchase Intention: A Conceptual Paper
Authors Al Halbusi, H.
Tehseen, S.
ORCID
Keywords електронне слово
электронное слово
electronic word
імідж бренду
менное изображение
brand image
бренди
бренды
brands
придбання
покупать
purchase intention
Type Article
Date of Issue 2018
URI http://essuir.sumdu.edu.ua/handle/123456789/71595
Publisher Sumy State University
License
Citation Al Halbusi, H., Tehseen, S. (2018). The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention: A Conceptual Paper. SocioEconomic Challenges, 3(2), 83-94. DOI: 10.21272/sec.3(2).83-94.2018
Abstract This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of Electronic Word-of-Mouth (eWOM) on brand image and purchase intention. The main purpose of the research is to investigate the effect of Electronic Word-of-Mouth (eWOM) on brand image and purchase intention, a study on Malaysia’s automobile industry focusing on Malaysian branded cars
Appears in Collections: SocioEconomic Challenges (SEC)

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