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Title Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing – Related Norms
Authors Moradi, M.
Zihagh, F.
ORCID
Keywords етична культура
этическая культура
ethical culture
культурні прецеденти
культурные прецеденты
cultural precedents
норми, пов'язані з маркетингом
маркетинговые нормы
marketing-related norms
індивідуальні фактори
индивидуальные факторы
individual factors
контекстуальні фактори
контекстуальные факторы
contextual factors
Type Article
Date of Issue 2019
URI http://essuir.sumdu.edu.ua/handle/123456789/75308
Publisher Sumy State University
License
Citation Moradi, M., Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39-46. http://doi.org/10.21272/bel.3(3).39-46.2019.
Abstract This paper discusses the effect of corporate culture precedents (i.e., job satisfaction, training, organizational justice, and ethical leadership) on marketing norms acceptance or violation (i.e., unethical practices of 4Ps) in an organization. In the analysis of behavior precedents, this paper analyzes the subsequent stage that predicts ethical behavior: corporate culture precedents.
Appears in Collections: Business Ethics and Leadership (BEL)

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