Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing – Related Norms

Moradi, M.; Zihagh, F.

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Title	Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing – Related Norms
Authors	Moradi, M. Zihagh, F.
ORCID
Keywords	етична культура этическая культура ethical culture культурні прецеденти культурные прецеденты cultural precedents норми, пов'язані з маркетингом маркетинговые нормы marketing-related norms індивідуальні фактори индивидуальные факторы individual factors контекстуальні фактори контекстуальные факторы contextual factors
Type	Article
Date of Issue	2019
URI	http://essuir.sumdu.edu.ua/handle/123456789/75308
Publisher	Sumy State University
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Citation	Moradi, M., Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39-46. http://doi.org/10.21272/bel.3(3).39-46.2019.
Abstract	This paper discusses the effect of corporate culture precedents (i.e., job satisfaction, training, organizational justice, and ethical leadership) on marketing norms acceptance or violation (i.e., unethical practices of 4Ps) in an organization. In the analysis of behavior precedents, this paper analyzes the subsequent stage that predicts ethical behavior: corporate culture precedents.
Appears in Collections:	Business Ethics and Leadership (BEL)