Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance

Giebe, C.; Hammerström, L.; Zwerenz, D.

Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/76801

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Title	Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance
Authors	Giebe, C. Hammerström, L. Zwerenz, D.
ORCID
Keywords	великі дані та аналітика большие данные и аналитика Big Data & Analytics корпоративна соціальна відповідальність корпоративная социальная ответственность Corporate Social Responsibility інструмент лояльності клієнтів инструмент лояльности клиентов Customer Loyalty Instrument ділова етика деловая этика Business Ethics
Type	Article
Date of Issue	2019
URI	http://essuir.sumdu.edu.ua/handle/123456789/76801
Publisher	Sumy State University
License
Citation	Giebe, C., Hammerström, L., Zwerenz, D. (2019). Big Data & Analytics as a sustainable Customer Loyalty Instrument in Banking and Finance. Financial Markets, Institutions and Risks, 3(4), 74-88. http://doi.org/10.21272/fmir.3(4).74-88.2019.
Abstract	A strong technological change and changed customer expectations influence the banking sector in Germany. Banks have more data about their customers than other industries. Innovative methods and solutions have been developed on the basis of mathematical-statistical models. This knowledge is used to focus on the customer and is termed as "Big Data & Analytics" and to be able to offer products that fit exactly from the information gained.
Appears in Collections:	Financial Markets, Institutions and Risks (FMIR)

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