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Title | The role of digital media in a diffusion of innovations: methodological remarks |
Authors |
Zaitseva, Stanislava Stanislavivna
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Keywords |
дифузія інновацій диффузия инноваций diffusion of innovations |
Type | Article |
Date of Issue | 2019 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/81123 |
Publisher | European Journalof Humanities and Social Sciences |
License | Copyright not evaluated |
Citation | Zaitseva S.S. The role of digital media in a diffusion of innovations: methodological remarks // European Journalof Humanities and Social Sciences. 2019. № 2. Р. 7-10. URL: http://ppublishing.org/archive/journals/769/ (дата звернення: 16.12.2020) |
Abstract |
A methodological approach is proposed to evaluate potential impact of digital media
publications on a diffusion of scientific and technical innovations. The approach is based on five factors,
which E. Rogers defined as main for adopter when deciding to use innovation or not. |
Appears in Collections: |
Наукові видання (ІФСК) |
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File | Size | Format | Downloads |
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Zaitseva_the role.pdf | 239,99 kB | Adobe PDF | 24307497 |
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