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Title Language Milton-model analysis in political discourse
Authors Kovalevska, A.
Keywords language Milton-model
Neurolinguistic Programming
political discourse
political speech
political advertisement
influence
suggestion
Milton-model analysis
NLP
political communication
verbal markers of influence
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/82423
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Kovalevska, A. Language Milton-model analysis in political discourse // Філологічні трактати. 2020. Т. 12, № 2. С. 29-36. DOI:10.21272/Ftrk.2020.12(2)-4
Abstract Thearticle is dedicated to the analysis of theverbal influence (also known as suggestion) realization phenomenon in political discourse, which is usually understoodas aholisticcombined imageof the text(be it an advertisement slogan, a political program, a speech, or an interview) itselfandtheemotions of itsrecipient and addressee. and is aimed at a a political subject’s(politics, political force, power)influencing a political object (audience, electorate, voter).The political discourse is studiedfrom the standpoint of Psychology, Communicative Linguistics, Sociolinguistics, Speech Acts Theory, Advertisement Theory, PR / GR, Political Linguistics and other related sciences, but itis the involvement of such new methods of studying the linguistic and extralinguistic implementation of suggestion in political discourse, influencebeing its basic function, thatemphasizes the relevance of thework, aimedat studying the manifestations of suggestion in political discourses with the help of NLP’s Milton-model analysis. Contemporarypolitical discourse as an array, which, given the specificityof its functioning in today's information society, is characterized by immanent suggestogenicityis the object of the research;while the essential linguisticfeatures of political discourse as a tool for the realization of its programmed suggestibility are the subject.The factual dataof the researchisrepresented by recorded media speeches, political advertisement, political programs and press conference speechesof the politicians headingthe governments of Ukraine, USA, France, Spain, Italy, Canada, Germany (about 200 items of each class).The author involves the meta-and Milton-model analysis of the text having been researched and developed in the NLP paradigm in order to isolate the actual linguistic influential patterns (markers of language metamodeling processes, simple, complex and indirect inductions). The linguistic algorithm of Milton-model analysis of political discourses having been researchedand visually illustrated with relevant examples combines a complex scientific approach within such multisubstrate science as NLP, and thus it will allow not only to single out dominant strategies of constructing texts and mechanisms of these discourses, but also to highlight the ways to counteract their negative effect, as well as serve in the construction of appropriate planning decisions in the field of optimizing the effectiveness of political communication, emphasized the prospects of the research having been presented in the article, as well as its essential practical value.
Appears in Collections: Філологічні трактати

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