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Title | Basic principles of behavioral economics and prospects for their application in the public health system |
Authors |
Rudenko, L.A.
Smiianov, Vladyslav Anatoliiovych Smiianova, Olha Ivanivna |
ORCID |
http://orcid.org/0000-0001-8164-9706 http://orcid.org/0000-0001-5823-924X |
Keywords |
public health behavioral economics nudge framing bounded rationality effect |
Type | Article |
Date of Issue | 2020 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/83198 |
Publisher | Aluna Publishing |
License | Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International |
Citation | Rudenko LA, Smiianov VA, Smiianova OI. Basic principles of behavioral economics and prospects for their application in the public health system. Wiadomosci lekarskie. 2020;73(9):2026–2030. doi: 10.36740/WLek202009225. |
Abstract |
Behavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.). |
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Rudenko_public_health.pdf | 643,52 kB | Adobe PDF | 1021126049 |
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