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Title Basic principles of behavioral economics and prospects for their application in the public health system
Authors Rudenko, L.A.
Smiianov, Vladyslav Anatoliiovych  
Smiianova, Olha Ivanivna
Keywords public health
behavioral economics
nudge
framing
bounded rationality effect
Type Article
Date of Issue 2020
URI https://essuir.sumdu.edu.ua/handle/123456789/83198
Publisher Aluna Publishing
License Creative Commons Attribution 4.0 International License
Citation Rudenko LA, Smiianov VA, Smiianova OI. Basic principles of behavioral economics and prospects for their application in the public health system. Wiadomosci lekarskie. 2020; 73(9): 2026–2030. DOI: 10.36740/WLek202009225
Abstract Behavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.).
Appears in Collections: Наукові видання (МІ)

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