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Title Environmental management and green brand for sustainable entrepreneurship
Authors Starchenko, Liudmyla Volodymyrivna  
Lieonov, Serhii Viacheslavovych  
Vasylieva, Tetiana Anatoliivna  
Pimonenko, Tetiana Volodymyrivna  
Liulov, Oleksii Valentynovych  
Keywords екологічне управління
экологическое управление
еnvironmental management
зелений бренд
зеленый бренд
green brand
стале підприємництво
устойчивое предпринимательство
sustainable entrepreneurship
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/83833
Publisher EDP Sciences
License Copyright not evaluated
Citation Environmental management and green brand for sustainable entrepreneurship / L. Starchenko and other // In E3S Web of Conferences. 2021. Vol. 234. P. 00015. EDP Sciences. https: //doi.org/10.1051/e3sconf/202123400015.
Abstract The increasing competitiveness at the global market and reinforcing the ecological issues contribute the reorientation from the traditional to the sustainable business model. In this case, the business should develop the green brand of the company, which required the implementation of environmental management. The hypothesis of the paper is checking the linking between environmental management and green brand at the company. The results of bibliometrics analysis on the selected theme confirmed the increasing numbers of papers which focused on analysing the relationships between the efficiency of environmental management and green brand at the company. In the paper, the authors used the VosViewer with the purpose to visualise the main scientific patterns on the selected theme. At the second stage, the authors identified the relationships between green brand and environmental management at the company using the ANOVA model. The data for analysis was obtained from the questionaries among companies management (which promote as green companies) and companies' financial statements. The two indicators described the green brand: loyalty to the green brand (frequency of searching company's brand in Google); net profit. The findings proved that companies with effective environmental management had a higher net profit and loyalty to the green brand.
Appears in Collections: Наукові видання (ННІ БіЕМ)

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